Connecting Innovators and Early Adopters for Mutual Success

connecting innovators to early adopters

Innovators face many challenges, but most notably they need to connect with large companies to create consistent revenue. Otherwise, they can’t scale up their company and thrive.

However, connecting with early adopters can be difficult to achieve when a startup, scaleup, or mature company uses traditional business channels.

Innovators Struggle to Connect with Decision Makers

With limited resources, many startups and scaleups often struggle to promote their product. Additionally, large organizations have complex hierarchies, making it very difficult for innovators to identify and connect with appropriate parties, further adding to this challenge.

Reaching the right people is hard enough, but then innovators must convince the business their product is what they need. Regrettably, crawling through the ranks in hopes of reaching someone that understands what the innovator is seldom worthwhile. The innovator may believe their product suits the early adopter, but without concrete details, they may find that after all their efforts it doesn’t alleviate the company’s pain point.

In addition, traditional funding sources are harder to find than ever. Consequently, innovators must explore new ways to create relationships with early adopters who are actually eager for new technologies. They must also find a better way to connect with companies that need their specific offerings. Matches must be based on facts, not hopeful suppositions.

Luckily, innovators can tap into a symbiotic community that connects companies actively looking for business solutions with the technologies that innovators provide. The right community allows interested businesses to sift through offerings to connect with the most suitable innovators.

As well, a powerful community provides access to a global clientele, increasing the potential for a more diverse customer base. Innovators can extend their reach and create greater business resilience.

Early Adopters Need Better Access to Innovations

Large organizations also face many challenges when it comes to innovation. Rapidly evolving and disruptive technologies make it difficult for most companies to keep pace with change.

While companies realize they need to innovate to remain competitive, it can be hard to connect with innovators, never mind decipher which technologies offer the most promise. Studies show at least 12% of IT budgets are consistently wasted on useless technologies each year. Without a well-defined system and the means to sort through almost endless technological solutions, finding appropriate technologies remains a daunting task.

Fortunately, that needn’t be the case. Companies can narrow their choices and plot a path towards innovation, quickly and easily.

Working Together for Mutual Success

Connecting innovators with enterprise early adopters benefits both parties. Innovators can create consistent revenue, while early adopters accelerate their innovation capability and activities.

As mentioned, the sheer number of innovators and potential solutions may seem overwhelming to early adopters. However, EarlyBirds open ecosystem platform and services simplify the process.

Innovators create a profile and provide details on their products and solutions. Early adopters view, sort, drill down, and short list promising technologies. Once identified, they can initiate collaboration, arrange a trial or a proof of concept, and purchase a product or service. The system allows more users to connect and validate solutions that solve business challenges.

EarlyBirds Innovation Ecosystem

The EarlyBirds Innovation Ecosystem is a Business-to-Business portal connecting Innovators, Early Adopters, and Subject Matter Experts. Early Adopters are leaders or influencers in an organisation eager to identify new and disruptive technologies. They want to seize opportunities, solve business challenges, or create new products and services.

The Ecosystem has a data pool of over 4 million global innovations that may already address your technological needs. Alternatively, organisations can list their challenges and creators will respond with appropriate actionable innovations.

EarlyBirds also offers several programs for those needing additional guidance and support. Led by experts, these programs help organisations identify appropriate technologies to create an actionable path towards innovation. This helps save valuable resources and accelerates change.

EarlyBirds Explorer Program

The Explorer Program is tailored towards those who need innovation as a service to supplement existing innovation programs, or to conduct innovation projects when required.

EarlyBirds Challenger Program

The Challenger Program focuses on a single organisational or technical challenge. It looks for the most relevant innovators that meet organisational, technical, and risk requirements.

The program is run by an EarlyBirds Subject Matter Expert who ascertains business needs. The SME then searches the data pool to identify and curate options for further evaluation. The most suitable option is chosen and the SME drafts a roadmap of next steps, POC, trial, or implementation.


EarlyBirds is a valuable resource for startups, scaleups, and mature companies hoping to connect with companies looking for solutions. Our innovation ecosystem offers business opportunities, the potential to earn consistent revenue, and the promise of a global clientele.

We are also the go-to resource for organisations looking to identify and accelerate innovation, both within their internal silo and through external collaboration. Let us help you find innovative solutions and connect your organisation to appropriate disruptive technology.

Our expertise extends to energy, operations & maintenance, education, finance and insurance, the public sector, and more. If you’re interested in partnering for success, please register at, or contact us to discuss your needs.