Capability details
BrightRoll is Yahoo`s unified brand for programmatic advertising technology. BrightRoll offers a suite of buy- and sell-side tools, including a multi-channel DSP and Exchange, which helps advertisers, publishers, and partners connect with consumers across ad formats and devices. It specializes in video advertising, display advertising, native advertising, online, mobile, connected tv, programmatic, real-time bidding (rtb), advertiser, audience, marketplace, exchange, brand, agency, ad network, demand side platform (dsp), publisher, digital advertising, roi.