Capability details
Contextweb and Datran Media have merged to create PulsePoint. PulsePoint's holistic platform integrates analytic and ad-serving solutions that power predictable audience engagement across display, social, mobile, video and email. The company's real-time, patented technology powers the digital marketing success for each of the agency holding companies and thousands of leading brands and publishers. It specializes in online media, advertising, contextual technology, agency sales, ad exchange.