Early Birds Marketplace Enables Corporate Strategy with Actionable Innovation from Startups and Scaleups

Early Birds Marketplace is a B2B platform specifically developed to help innovators and early adopters collaborate to allow actionable innovation from startups and scaleups in order to become more viable and competitive businesses. The goal is to help startups attract at least three interested early adopters within the first three weeks of subscribing to the marketplace. More about Early Birds Marketplace can be found at https://www.linkedin.com/company/early-birds-marketplace/

Numerous businesses have taken advantage of the extraordinary opportunities offered by startups. Examples of this are General Electric, PepsiCo, Burberry, American Express, Purina, Audi, Starbucks, and more. For example, GE have invested in more than 100 startups and seven new companies across diverse industries that help startups grow and scale while maintaining GE’s place in the innovation ecosystem. The recently launched PepsiCo Foodservice Digital Lab, a first-of-its-kind suite of capabilities built to connect foodservice operators with the companies, services, insights, and solutions best suited for their specific digital and online needs. Whilst Burberry is pursuing more intelligent social media campaigns, working on creating digital-first platform collaborations, and looking at tailoring communications to better engage with customers and 51 million social media followers.

Jeff Penrose, a spokesperson for EarlyBirds, says, “Early Birds Marketplace is the perfect platform to find the most creative ideas, products, and services from innovators who are looking to introduce them to the general public.” This is needed because it is sometimes difficult to have the money and the resources to commercialise innovations.

Similarly, for businesses who are Early Adopters it is difficult to find a cost-effective way to conduct a corporate innovation program. But with Early Birds Marketplace, there is a platform where innovators and early adopters can meet. Early adopters can discover a broad range of creative products and services offered by various startups. They may then engage in direct collaboration with the innovation, setup a trial or create a proof of concept before they buy a product, solution or service.

The Early Birds Marketplace offers a way for business leaders to be smart in extending innovation strategies. They can team up with startups and scaleups in a cost effective way by using Early Birds Innovate with Startups™ program.

To get started with the Early Birds Marketplace, both early adopters and innovators need to register with the platform to get access and to interact with other companies and individuals in the marketplace. There is no fee for registration. However, a subscription fee of $40 per month will be charged after a company or individual has listed one innovation and 10 challenges. If any sales are made during the free period, a subscription will be required for the processing of the order, and the platform will charge 20 percent commission on all sales. The fee will be inclusive of credit card charges at this point in time.

There are a number of innovators and early adopters who have already registered with Early Birds Marketplace.

Jeff Penrose is calling on early adopters who would like to enhance their competitive advantage through innovation in 2020 by using the unique Early Birds Innovate with Startups ™ program. The program is specifically designed to turn organisation strategy into actionable innovation. It uses a collaborative approach to corporate innovation initiatives that combines the skills and resources of the business, a consulting partner, Innovators and the EarlyBirds team. This unique mix of skills and resources is used to facilitate a proactive outcome focused, time driven program of activities that addresses current and future business challenges and opportunities.

For more information about Early Birds Marketplace, contact the company here:

Early Birds Marketplace
Jeff Penrose